The video that proves Better Together can't win a second indyref | Autonomy Scotland

The video that proves Better Together can’t win a second indyref

Key Takeway from Better Together is: They will struggle to win a second referendum.


Well, in the video below, the guy in charge admits that according to his own research, 2 years before the referendum:

40 percent of people would have voted No Regardless.
30 percent of people would have voted Yes regardless.
30 percent of people were undecided.

Better together ignored the first 70 percent of people and concentrated on the undecided.


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This group were worried about the risk and uncertainty of independence. By sending a message of surety, stability, solidarity and playing up the dangers of self determination they were able to win half of this group to take them over the line. Not really that impressive but it worked.

The great thing from the point of view of those campaigning for independence is their key message was a lie. Or to put it another way, the thing their research told them they needed to do in order to win cant work again.

The UK has just gone mad and voted to leave the EU. It no longer offers surety, stability and solidarity. The future looks out of our control, precarious and inward looking.

That 15 percent of risk averse floating voters wont be fooled twice by the false comfort offered by Better Together.

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Donald Reid
Donald Reid
7 years ago

Thanks for this. My problem with this is that the undecideds split 50/50 for yes/no. Isn’t that what undecideds do? Yes needed them to break 2/3 or more for yes. Perhaps next time, yes, we can appeal better to the risk averse (but solidarity? with whom? EU?). But we really need to have solid arguments to show yes is the less risky option.

7 years ago
Reply to  Donald Reid

I think both options can be seen as risky but Yes is the option with the most control over how we react to the risk. However, the talk is the official yes campaign will be more conservative next time. Which might help.

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